STUFF MEETS
THE ALLTRAILS CHIEF EXEC ON SKIING, GOING OFF-GRID AND HAVING AROCK-STAR DAD
AllTrails being named Apple’s 2023 iPhone App of the Year was our Pulitzer Prize and our World Cup!
They celebrated AllTrails for “helping the world find their way outside”, and that’s our mission –to get people outdoors, so that they can experience the holistic health benefits of time outside.
I co-founded Liftopia before moving to AllTrails.
Growing up in the San Francisco Bay Area, Iwas lucky enough to live within driving distance of amazing areas for skiing. Ilearned to ski in Tahoe and got hooked on the freedom of exploring the mountains. Irecognised, though, that between lift tickets and gear it’s areally expensive sport, so alot of people never get the chance to ski. Istarted Liftopia, which allows people to save by buying lift tickets in advance, in part to help make skiing more accessible to more people.
Using tech to remove barriers to the outdoors is what I’m about.
Helping people have enriching real-world experiences has been acommon thread throughout my career. At AllTrails we work every day to make the outdoors more accessible to everyone. Ilove the fact that the barriers to the outdoors are really low for most people –for hiking you just need apair of sturdy shoes. And we help remove other barriers, giving people what they need to feel safe and confident on the trail.
I try to get on atrail every day.
Often this will just be taking our family dog Sally on awalk on anearby trail. There’s alot of research out there that shows 20 minutes outside has meaningful health benefits… and sometimes, between work and family, 20 minutes is what Ican fit in.
I also love backpacking, and once ayear Igo on aweekend trip with agroup of friends.
We go off-grid and completely disconnect. While it’s abigger time commitment, this annual trip is one of my favourite traditions. Ialways return to daily life feeling recharged and energised.
My dad was ageologist.
He loved travelling around to State and National Parks to check out the rock formations and share his knowledge with my sister and me. Looking back, Iam really grateful for how that shaped my love for the outdoors.
These days, my
