One of the easiest ways to publicise your business is with a leaflet. These are surprisingly simple to make and fold using a regular home/office printer
In our previous Affinity Publisher tutorial (AP 5 March) we started to explore some of this software’s more advanced text and design tools. This time we’re going to take it a step further and design a leaflet for our fictional photographic business.
Leaflets are simpler to design than you might imagine, both in terms of their layout and their physical form. You can print them yourself or get them printed commercially. Our design uses a single sheet of A4 paper in a landscape format with two vertical folds to produce what some would call a ‘tri-fold’ leaflet in that it offers three vertical panels, or ‘pages’ on one side and three on another.
Actually, you can fold this a couple of ways using a zigzag or ‘z’ fold, or a ‘roll fold’ where the right and left panels fold over the centre panel.
If all this sounds a bit complicated, don’t worry, because once you get your head around the layout it’s an easy home DIY job. The business cards we created in our first instalment (AP 20 February) might need a commercial print bureau to produce them, but printing leaflets is something you can do at home. Or, if you decide you need a few hundred rather than a few dozen (business must be good!) then your local print shop can advise.
With both of our folding examples, the front of our leaflet, or its cover, will be the right-most panel on the front. We’ve already introduced Frame Text, Artistic Text and Picture Frames in previous instalments in this series, and our cover is based on many of the elements we used in our previous poster design.
This time, though, we’ll take a look at Master Pages. You can find out more in the boxout, but essentially Master Pages provide boilerplate content, frames and guides for the actual document pages in your publication. They don’t just save time and effort, they provide a consistent look and design that is essential to professionallooking content. To learn more, and get a free trial, see affinity.serif.com/en-gb/
ABOUT ME
I have been a professional photographer for 20 years, specialising in fine art photography, black and white, and commercial work for clients ranging from local businesses to national marketing agencies.
I operate from my own studios which have a permanent gallery space, café area and studio space for hire.
COMMERCIAL WORK
• Daily or weekly hire available
• Installations by individual quote
• Group bookings for walks/studio sessions
• In-house editing/photography training
• Bespoke photo trips to order
• One-on-one sessions to order
LORCAN FYNE PHOTOGRAPHER
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