Polestar rethinks retail as firm ramps up new dealer network

Design is important to every car firm, but it is absolutely rooted in the DNA of Polestar. The brand was essentially created from the hugely successful reception to a Volvo concept car, and such was t

POLESTAR will unveil a concept car and more ‘Beast’ performance models in the run up to the Polestar 7 SUV, as new head of design Philipp Römers stamps his vision on the company’s design. Römers, who

THE Polestar 4 looks distinctive and is sure to attract buyers who want to make a statement. The lack of a rear window will always be a talking point, but it only becomes a hindrance in very limited c

A POLE STAR is crucial in celestial navigation; it’s a fixed reference point near the Earth’s north or south pole.And the new Polestar 5 performance car lives up to the brand’s name in being a guiding

It has taken us a while to run the road test rule over the Polestar 4, but here we finally are, with an electric car that seeks to combine the minimalistic tech-luxury appeal of an Apple product with

DS is aiming to substantially increase its sales volumes with its new-generation product line-up in Europe – and it remains firmly committed to selling cars in the UK. Speaking after a dealer conferen