What’s in a (car) name? we reveal the experts’ secrets behind car branding

When the motor car was new, 120 years ago, hundreds of crazy young men in all corners of the industrialised world – including one Henry Ford in Dearborn, Michigan – fell to building self-propelled con

I’m excited to hear that Matt Prior is about to take delivery of a Morgan Super 3 as a long-termer, with the aim of pressing it into service as a daily driver. I first had the pleasure of driving a Su

Is that the new Renault 5? Can I take a photo?” It’s just one of three interjections from the public in a half-hour charging stop. If you want proof that good design matters, this is surely it. Retro

The ‘Blue Train’ Bentley is not blue. It is also not a train. It’s a car named after a race that it did not compete in. An illegal street race no less. And yet it is – with the possible exception of o

Searching Autocar’s online archive for ‘DS8’ just now didn’t bring up the latest posh Stellantis model as I’d hoped. (That would have taken the more accurate ‘N°8’). Instead it pulled up a story about

Fundamental problems affecting profitability can’t be fixed until the current models are replaced