New polestar design s upremo looks to future

Design is important to every car firm, but it is absolutely rooted in the DNA of Polestar. The brand was essentially created from the hugely successful reception to a Volvo concept car, and such was t

Polestar seems caught between science fiction dreams of a virtual future and a more conventional reality.

“TODAY DS is far away from the likes of Audi, but you need to start the dream,” then-CEO Carlos Tavares told us over a Parisian lunch in 2014. “Anybody trying to compete in the premium area thinks the

Volvo’s crucial EX60 will be unveiled in January next year as a key model for growing its electric sales, while also introducing a raft of important new technology for the company. Set to rival the re

I’ve had a special interest in Polestar ever since the forward-looking Volvo spin-off got going seven or eight years ago. Early on, this optimistic, different-sounding business was fronted by former A

Less a preview, more a provocation Enough. That’s ...