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McLaren’s design boss is working on some big changes. meets him
Jame
Max Missoni, the award-winning Polestar design boss who joined BMW late last year, has spent much of the past seven months in his new role learning about the Bavarian company’s unique procedures and “
Fundamental problems affecting profitability can’t be fixed until the current models are replaced
No matter what the onslaught of incredible stats, it’s the gearknob I remember most. Sure, when the McLaren F1 was launched in 1994 it cost £540,000 (plus taxes) and there was talk of a 6.0-litre V12
“People have asked for this. They’ve specifically asked for non-hybrid cars, cars with luggage space and decent touring range, the size of the car has been important, even reasonable maintenance costs
Heading into BMW’s factory in Spartanburg, South Carolina, the tour guide asked if it was my first time in a car factory. Errr, no. Working for Autocar, I’ve spent a fair chunk of time donning ill-fit
The ‘logic’ will be brought back to Audi ...