The style counsel

He mastered the art of creating desirable cars at Jaguar Land Rover. Now Massimo Frascella’s making Audi design great again

When aspiring designer Massimo Frascella took a day off work in 1998 to go and fawn over the freshly launched TT in a Turin Audi dealership, he had no idea he would one day be afforded the opportunity

Jony Ive once spent three weeks in northern Japan working with craftspeople in an area renowned for its metal working. He was fixated on titanium at the time, and its peculiarly challenging properties

It’s all change for 2026. Sure, the increasingly electrified powertrains have courted the lion’s share of complaints and column inches through the prelude to the new year, but let’s not forget that Fo

WE HAVEN’T EVEN sat down and Will Pembroke is already infecting us with his enthusiasm. He is in his office at Wilton House, the Wiltshire stately home that, as William Alexander Sidney Herbert, 18th

The top tier. The big league. The ultimate prize. But what on Earth makes Audi think it can possibly win in the most competitive form of motorsport?