Kia’s new electric model to rival Volvo EX30 and VW ID 3 gets 370-mile-plus range
JAMES ATTWOOD
The new EV3 will bring ‘flagship’ technology from Kia’s larger bespoke electric models to the compact SUV segment, according to the firm – with European versions offering a range of more than 370 miles.
First shown in concept form last year, the third model in the Korean firm’s range of bespoke EVs takes clear styling and technology cues from the large EV9 that was launched last year. With a target starting price of less than £30,000, the EV3 is targeted at mainstream buyers, with the likes of the Volvo EX30, Cupra Born and Renault Mégane E-Tech claimed as rivals.
The EV3 will be a key part of Kia’s efforts to further grow its global EV sales, but with a particular focus on the European market: the firm is aiming to sell around 200,000 per year, with nearly half of those going to European customers.
At 4300mm long, the EV3 is slightly shorter than the multi-powertrain Kia Niro, but it is slightly wider at 1850mm. However, because the EV3 sits on a dedicated EV platform, it has a wheelbase of 2680mm, which matches that of the larger Sportage and allows it to offer a bigger interior than many B-segment SUVs.
The exterior styling is notably close to that of last year’s concept. Despite its upright stance, the EV3 has a drag coefficient of 0.267, aided by a 3D aerodynamically sculpted underfloor and active air flaps to reduce drag.
The interior is designed to offer a ‘living space’ feel. The dashboard features a large digital console comprising two 12.3in touchscreens and a 5in display, complemented by a head-up display and AI-enhanced voice control. Physical buttons have been retained for key controls, though, with Kia design chief Karim Habib saying the dashboard design was about offering “balance”. He added: “We don’t believe every button has to be eliminated.”
The system can receive over-the-air updates, and Kia will offer a range of entertainment services that can be used while the car is stationary, including video streaming platforms. The look of the operating system can also be customised: in the US, for example, Kia offers skins based on NBA teams.
The interior also has a number of storage areas, including between the front seats a central unit that features a sliding table that can be used as a workspace. The boot has a capacity of 460 litres, while there is also a 25-litre ‘frunk’.
The EV3 will be offered initially with a s
