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CEO explains reimagined Neue Klasse plan at Munich
The all-electric 3 – if BMW gets this wrong then we should all just pack up and go home
The crucial new BMW i3 will arrive next year as the first fully electric member of the 3 Series family, bringing a range of more than 500 miles – and company boss Oliver Zipse has promised that it wil
WHEN MARVEL’S IRON Man film came out in 2008, it reset the bar for what a superhero film could be. In the same vein, the new, second-generation BMW iX3 is intended to not only showcase the best techno
BMW’S model onslaught will continue with a new electric saloon, which will be badged i3. “Early next year we will unveil the second ‘Neue Klasse’, a sporty sedan at the core of our brand: the new, all
BMW is in the midst of a huge product revolution brought on by its ‘Neue Klasse’ design and technology philosophy, and soon we’ll see a comprehensively updated iX1 get in on the act. The brand’s plan
New face, new cabin tech and new engineering ...