A marketing challenge

After half a century, the name ʻGolfʼ is to the mid-sized car market what ʻHooverʼ is to vacuum cleaners: an almost generic descriptor, thanks to an evolved but familiar design that has maintained its

Chatter, the clatter of plates and children screaming doesn’t amount to the ideal soundtrack when you’re trying to interview a legend. But that’s the background distraction I faced when I met the grea

Nothing is trivial in Formula 1 – literally every aspect of a team’s activities is geared towards performance and, given the rapid calendar expansion of recent years, the wellbeing of track personnel

Over the last couple of years, it seemed you could hardly pick up a car magazine without seeing some reference to the Aston Martin Bulldog. It looked like what it was – an outlandish, impossibly wild

Toyota’s given its sensational GR Yaris lower seats, more power and a suspension tune. Honda’s evolved the Civic Type R into a £50k tour de force. Fight!

JAPAN. NO OTHER NATION EXPRESSES ITS PASSION for engineering through such esoteric cars or pursues its individual ideas of perfection with such fanatical dedication. With the values of Japanese modern