Adidas deal to boost mercedes

Formula 1 fandom is growing; therefore it makes sense that the support for teams and drivers is also increasing. Keeping track of fans, for specific teams, is therefore difficult. There is social medi

Reaction among Formula 1 aficionados to Christian Horner’s recent dismissal from his post at Red Bull, after 20 years in charge, has been interesting to browse. Why, some have asked, is Toto Wolff sti

The most prominent multi-club ownership group in the world has evolved significantly since embarking on its footballing journey 20 years ago, writes Steve Menary

The valuation of a Formula 1 team may seem an esoteric consideration for F1 followers. But it can have a huge impact upon events and the landscape upon which the sport plays out. For example, without

When he signed in January last year the Maranello team had just finished third in the 2023 Formula 1 World Championship with 406 points, having scored one win in a season dominated by Red Bull. He the

Max Missoni, the award-winning Polestar design boss who joined BMW late last year, has spent much of the past seven months in his new role learning about the Bavarian company’s unique procedures and “