Europe
Asia
Oceania
Americas
Africa
beauty secrets
Transform your locks with active ingredients usuall
‘Keep strands shiny and healthy in the sun with these must-buys
VOLUME! TEXTURE! COLOUR! A WAVE OF NEW INNOVATION, PRODUCTS AND STYLISTS IS MAKING IT EASIER THAN EVER TO ACHIEVE OPTIMAL HAIR HEALTH. HERE’S OUR GUIDE TO THE BEST OF THE BEST
Update your summer routine with these bargain buys
Dipping in the sea and being too hot to face blow-drying means we spend a lot of the summer with damp hair. The problem is that our hair is most fragile when wet, with snagging and breakage leading to
Feel fabulous with Prima ’s favourite top-to-toe picks that nourish, soothe and smooth
Save space in your suitcase with these hard-working buys