Practical magic

1 min read

best for BEAUTY

Functional, no-frills but fantastic – meet the hardworking beauty heroes you need...

1 E45

A British pharmacy brand, many of us grew up with a tub of E45 in the bathroom cabinet. The company changed hands in 2022 and while the products have diversified, the brand ethos remains the same. Last year saw the launch of their new face care range spanning a Serum, £16.99, Facial Moisturiser with SPF30, £13.99 and Night Cream, £14.99. Each product is designed to hydrate, protect and restore the skin barrier for overall skin health.

2 LITTLE SOAP COMPANY

All hail the humble bar of soap in a world full of lotions and serums. Produced in the Cotswolds, their organic soaps use essential oils to achieve their beautiful, rich scent and nourishing formula. Their latest launch is their Blue Shampoo Bar for Brunettes, £6.50, a deep-blue coloured product which is designed to help neutralise the orange-y tones which can commonly develop in dyed brown hair. Shea butter and emollient squalane bring extra shine.

3 RADOX

This iconic brand launched over 100 years ago and while they’ve extended into shower gels, it’s their bath products that they’re most known for. Their Muscle Relax Bath Soak, £1.49, is like pouring a cap of pure nostalgia into your evening bath. Salt and magnesium relax sore, tight muscles and it’s affordable enough to glug in generously. If you prefer to experience without bubbles, try their salts, £1.49.

4 QV

Hailing from Australia, QV are probably well known for what they don’t put into their products as opposed to what they do. That list includes the likes of SLS, fragrance, colour and lanolin, making it suitable

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