Less is more when it comes to fashion

Louise Pennington is a personal stylist based in Leeds. She specialises in providing personal styling for real women, but boasts an impressive global and celebrity client list. She tells us about fashion faux pas, her favourite trend and why you should always dress up

Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo

Linda Peterson, 71 Tell us about your ...

If we want to make a conscious effort to have less in our homes, then it’s vital for us to understand the emotions and habits in our behaviour that drive us to succumb to retail pressure. It is only b

Jackie’s shape has totally changed, and she’s stuck in a style rut, something that most of us have faced at some point in our lives. She used to be more adventurous with what she wore but feels very c