Deeper jungle

Visualising an urban environment doesn’t conjure up images of volcanoes, the tundra or the ocean floor. LEGO Design Director Ricco Krog reveals how he took City to adventurous new places while always consulting children along the way

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When the LEGO Group needed to rediscover the company’s core, Design Master Henrik Andersen created what, on the face of it, is an unassuming fire engine. But a small model made a big statement and set a firm direction for the then-new City theme

60473 Theme: City / ...

Ideas proves to be the place to find a golden ticket, as the theme invites fans into the chocolate factory