The wrong call

Actually, Merlin McCormack does not identify as a ‘car dealer’. Reclining in his tumbledown office, I ask how he prefers to be branded. “We like to wind people up. We decorated our f**king showroom li

Road testers like me have expended plenty of column inches over the past couple of decades writing about something we call perceived quality. It may seem a slightly mysterious concept. Some readers th

Ever wondered how exactly configurations and price levels for strong-selling cars are decided? I have, but things are clearer now following an absorbing conversation with Audi UK’s Q-model guru, Jo Bu

Motoring journalist, or quality-assurance final boss?

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