He mastered the art of creating desirable cars at Jaguar Land Rover. Now Massimo Frascella’s making Audi design great again

The top tier. The big league. The ultimate prize. But what on Earth makes Audi think it can possibly win in the most competitive form of motorsport?

When aspiring designer Massimo Frascella took a day off work in 1998 to go and fawn over the freshly launched TT in a Turin Audi dealership, he had no idea he would one day be afforded the opportunity

Now is not the time for car makers to cede control

Jony Ive once spent three weeks in northern Japan working with craftspeople in an area renowned for its metal working. He was fixated on titanium at the time, and its peculiarly challenging properties

Even as Audi’s clean and simple new era begins, the RS4 gets a complex hybrid replacement that’s heavier and more powerful than the RS6 Performance. At least it won’t be dull