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INDUSTRY
Nick Gibbs Industry analyst
“WE want to be one of the largest mainstream brands in the UK,” says Bono Ge, BYD’s UK country manager. No messing: this Bono wants to be bigger than U2. Build Your Dreams is the standard bearer for t
In the late 1990s, a young Stella Li landed in Rotterdam from China with $30,000, a container load of lithium-ion batteries and an order from head office: “sell them to survive”. She clinched a deal w
THE UK’s number one Chinese car company is a brand born 101 years ago in the verdant English countryside: MG Motor. No, we haven’t lost our minds: Shanghai Automotive Industry Corporation snapped up t
UK importer Innovation Automotive is trying to grow fledgling brand SKYWELL sounds like a James Bond blockbuster, but is the minnow of the Chinese EV pack. Skyworth Auto emerged from a Nanjing bus com
B YD is the latest Chinese car brand to have decided that the most effective route to making money in Europe is via a mid-sized, £50,000, all-electric crossover. And so, here to try to force its way i
IF you find yourself sitting in traffic or travelling down the motorway this week, take a look around you. What do you see? Chances are, there will be a handful of cars you barely recognise, from manu