Classic dealers turn to social media to show the reality of the classic motor trade – warts and all
A group of trade experts are hoping to lift the lid on what involved in regularly buying and selling classics.
The five market-watchers, calling themselves The Real Car Dealers of Cheshire (TRCDOC), is using social media to shine a spotlight upon how dealers work and how much effort really goes into buying and selling.
One of the group’s members, Sam Grange-Bailey of Southern Cars, told Classic Car Weekly: ‘We’re car enthusiasts who are lucky enough to call this a job. We’re lifelong petrolheads and classic car dealers who’ve ended up as mates. Having grown up in the Manchester motor trade in the 1970s and 1980s. I’m aware that the traditional perception of a ‘car dealer’ can be somewhat insalubrious with dodgy deals and dodgy cars. The reality these days is different, with online MoT and HPI checks and the internet and social media playing a huge part in our business. Upholding our reputations and enjoying repeat business is crucial to us trading successfully.’
‘We decided so show what we do and the hard work that goes into sourcing and preparing these cars for their next home, as well as our showing own cars. For most of us it’s also our hobby, passion, obsession and weakness. We’re just lucky enough to make a living out of it most of the time.’
Insights into the trade are also offered by Fraser Pemberton of Kell Green Classics, Richard Foulkes of Wizard Classics, Ian Cullen of Cheshire Motorsports and Jason Hall of Bramhall Classics.
Sam said that the various YouTube and Instagram uploads show early starts, long mot
