Lucy’s style rules

Louise Pennington is a personal stylist based in Leeds. She specialises in providing personal styling for real women, but boasts an impressive global and celebrity client list. She tells us about fashion faux pas, her favourite trend and why you should always dress up

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo

Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…

Linda Peterson, 71 Tell us about your ...

Copenhagen-based stylist Rikke Jung Larsen on how to build a wardrobe that balances practicality with playfulness

Kit yourself out with the latest fitness gear and gadgets.