It’s a whole thing
For these designers, caring about your wellbeing isn’t a trend – it’s what they ’re all about
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The May fair Group
‘The Empathy Always collection has become one of our most iconic staples,’ says Mayfair Group founder Sam Abrahart. ‘It sends a powerful message and is a great reminder for anyone who wears or sees it.’ Mayfair’s seriousness about its mission to help spread awareness and destigmatise mental health hasn’t lessened any sense of fun in its designs, though – if anything, it fuels it. And that’s made this brand a bona-fide celeb fave. Tracksuits featuring phrases such as ‘your emotions are valid’ and doodled-on jumpers have been spotted on everyone from Jennifer Lopez to Bella Hadid. The good vibes extend beyond the clothes, too. Last year, Mayfair launched a therapy fund in partnership with MyWellbeing, a mental health organisation that matches people with therapists.
Happiness Project
From graphic tees to a collab with Toms, Happiness Project’s lines of clothing and accessories are almost always adorned with design details like mood-boosting smiley faces or cheery tie-dye. Founder Jake Lavin was inspired to create the optimism-infused brand after tragically losing a school classmate to suicide. Since then, Lavin has tried to educate as many people as possible about mental health. ‘The more the world is educated, the more we can work together to save lives and help those suffering,’ he says. Happiness Project donates 15% of profits to suicide prevention causes.
Ninety Percent
For London-born luxury label Ninety Percent, the clue’s in the name. They donate an impressive 90% of profits back into causes they believe in. Like, for example, BRAC, which empowers women living in poverty. Or Children’s Hope, which educates children in the slums of Bang
