It ’s nothing to do with trading your mascara wand for a magic one, FYI
The spring equinox marks a special time spiritually and astrologically. Falling in March (the 20th) as the world blooms and brightens up, it heralds fresh starts and new beginnings. Yes, beauty included. For some, it might be taking the plunge with a new haircut or colour, or dabbling in a tweakment, while for others it’s trying out an alternative route to a new season glow-up: witchcraft, and you’re about to see it everywhere this spring.
Of course, witchcraft has been a thing for centuries, but when lockdown had us all searching for ‘meaning’, a lot of the same beliefs and practices started gaining traction again (with a modern, 21st-century twist, obvs). Fast-forward to 2024, and the hashtag #witchtok has over 50bn views on TikTok, and #witch has another 30bn. One of the community’s most popular topics? ‘Glamour magick’, or beauty magic to me and you.
The hashtag is a gateway to clips of people concocting spell jars from crystals, herbs, petals and wax as they set powerful intentions, while others use moon water and rose quartz to promote self-love and beauty. Keep scrolling and you’ll also see videos of TikTokers who have undergone radical glow-ups, which they credit to these spells. And, as I scrolled through the videos, I was pretty hyped at the thought of magic doing the same for me.
The heart of ‘glamour magick’
I’ll admit, I hoped that by casting these spells I could achieve the same kind of transformation some of these TikTokers had undergone – but soon discovered it’s deeper than looks. To really appreciate beauty witchcraft and the spells that are taking over TikTok, it’s important to know what’s at its core. ‘First things first is understanding that beauty is an energy, not an aesthetic,’ says spiritual healer and WitchTok creator Bianca Collier, adding that it’s how we feel about something that gives it its beauty. ‘When you look at a flower or a baby, a cup of coffee or a misshapen tree – and it’s so perfect? That’s your feeling reflected back at you. That’s how beauty exists.’ Once we acknowledge that, she says, then we can begin to celebrate that beauty in ourselves. ‘Glamour magick is how you magnify that, so your beauty is inherent to you.’ She encourages us all to reframe our desire to be beautiful when exploring glamour magick. ‘Instead of saying, “I want to be beautiful,” you say, “I radiate the frequency of love and harmony. I radiate the frequency of beauty. I am a muse and people are inspired by my beauty.”’
Putting it into practice
Now you understand its purpose, it’s time to harness the magic. Venus – the goddess of love and beauty – and rose quartz crystals, w
