BEST OF BRITISH
Chrissie Rucker & Trinny Woodall
Fronting the brands they founded has given firm friends Chrissie and Trinny a desire to support other female entrepreneurs as they launch their own businesses
Chrissie Rucker OBE founded The White Company in 1994, with a mission to produce impeccably stylish and quality products in every colour as long as it was white. Trinny Woodall launched her beauty brand Trinny London from her kitchen table in 2017, with the goal to give everyone the tools to be their best. Chrissie mentored Trinny at the start of her business, and they are fellow supporters of The Prince’s Trust.
Trinny
We met when you mentored me for a year. I learnt a lot from you about how to lead a team and when to take yourself away from the day-to-day running of the business to consider the overall strategy. We also see each other socially, and when I’m in your home, I think about what I want to do in my home. I don’t know if I want everything to be white because I am all about colour, but there’s a beauty when I go into your bathroom and think, wow, it’s so calm and fabulous. I have also checked out your closet!
Chrissie
I’m not surprised about how successful you’ve become, and I am proud that we continue to support one another. Conversation is so powerful. So often, when I get together with my female friends who own businesses, we share stories about having to fake it until you make it, and finding a way to be confident when you might not be feeling it inside. If we can pass on that confidence to another generation of women entrepreneurs, then all our hard work is worthwhile. I love your confidence and energy, Trinny, and how you pass that on to other women. You’ve created an empowered community – your ‘Trinny Tribe’.
T From a Trinny London perspective, we want women to feel good about themselves before deciding how they want to present themselves to the world. There is an intimacy in that, in the same way that I slip into The White Company sheets in my own home and it’s the feeling I want to have for myself but it will give me a good night’s sleep. The more you highlight that intimacy, the more emotive you are as a brand.
C It’s the small moments and the little details that give meaning to our lives. Crisp, pristine white bed linen is about more than just sheets. It’s the feeling of getting into them at the end of a long day, or when you open your eyes and slowly stretch out in the morning – amoment just for you. It’s the same with picking out the perfect lipstick or blush. It’s not just make-up, it’s something that builds y
