“a cynical person might think the industry wants to sell multiple bikes to each customer”

4 min read

“A cynical person might think the industry wants to sell multiple bikes to each customer”

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Cycling Weekly Magazine

20 November, 2025

Cycling Weekly

“i’m bringing a bike, with all that entails, so if i don’t manage a couple of hours a day i’m an idiot”

The sunk-cost fallacy is set to ruin the Doc’s quiet Spanish getaway

Mountain Biking UK

Longterm rides

(frame, shock, ISCG mount & headset, exc. shipping & tax) Our MBUK TV presenter has been experimenting with a load of accessories While beauty is in the eye of the beholder, I think we can all agree t

Cycling Weekly

“the airport is essentially a giant bike crushing machine”

The Doc runs his steed through the airport baggage gauntlet

Cycling Plus

Cycling kit prices are outrageous

We’re living in a time of cost-of-living rises, global economic uncertainty and incoming tariffs – and the bike industry isn’t isolated from that. During this period, we’ve seen big-name brands Giant,

Cyclist

Know your enemy

I haven’t seen Bill and Jim for more than 20 years and making a bike ride the centrepiece of our reunion has added a whole new level of anxieties to the regular pile of macho, middle-aged insecurities