HUUB applies world-leading tech to must-have kit for the aero-obsessed
HUUB has long been at the leading edge of aerodynamic research and kit production, but it’s only in recent years that the Derby-based company – best known for its world-dominating triathlon kit – has turned its attention specifically to cycling.
Lessons learned in the pursuit of minimal resistance – whether on land or in water – have resulted in the creation of a range of aerodynamic cycling kit that represents the pinnacle of performance. But now it’s no longer the preserve of the pro – HUUB can make anyone quicker. ‘We are proud to see that our years of R&D, used initially to support the HUUB-Wattbike track team and Ribble-Weldtite Pro Cycling team, has now been able to filter into all our commercial products,’ says HUUB CEO Dean Jackson. ‘We’re making world-leading, cutting-edge aero technology available to everyone.’
Bridging the gap
HUUB’s cycling products deliver a huge competitive advantage on any bike, across a wide range of speeds and conditions – whether it’s triathlon, track, road or time-trial. However, the game-changer is the brand’s Aero-BridgeTM Base Layer (£149.99), used in the decisive mountain time-trial stage of the 2023 Giro d’Italia and the most recent Olympics, where its competitive advantage led to raised voices as well as raised eyebrows.
The base layer, also available in a short-sleeved version (£129.99) that can be worn underneath any smooth-sleeved cycle jersey, road speed suit or tri suit, was developed at the Silverstone Sports Engineering Hub and the Derby Velodrome alongside some of the world’s leading engineers and riders. Designed to be worn beneath a skinsuit, Aero-BridgeTM tech stretches the smooth fabric of the skinsuit over the base layer’s ridged arm fabric to disrupt airflow. Optimised for speeds of 45-55kmh, the kit has been supplied to national cycling teams competing at the highest level over the past two years.
Skin in the game
Given HUUB’s unparalleled success in triathlon, it’s no surprise that skinsuits rank highly on its cycling priorities. HUUB has worked with the greatest minds in aero and engineering to drive forward aero kit. More than 500 fabric tests went into the creation of the new Aero Road Speed Suit (£249.99) and, while working with Nottingham Trent University, HUUB has also better grasped how to regulate heat away from the body to reduce fatigue and boost overall performance. There’s even a Custom Labs skinsuit option. Prices start at £999 for team or club d
