Dirt-repellent specialist Gtechniq has partnered with Pinarello in the UK to provide its Bike Ceramic coating with every Dogma MyWay frame
You’ve saved up for years to get your dream bike – a Pinarello Dogma. You take the plunge and buy it through Pinarello’s MyWay service to get a customised paintjob. The bike arrives and it’s perfect; naturally you want to take it for a spin and show it off as soon as possible. Unfortunately you live in the UK, so every time you roll out from your house, your precious Dogma is at the mercy of the British weather and what it leaves on the roads.
It makes perfect sense, then, that Pinarello in the UK has joined forces with innovative bike maintenance and cleaning specialist Gtechniq, with every Pinarello Dogma MyWay frame now coming coated in Gtechniq’s renowned Bike Ceramic protection.
Who is Gtechniq and what is Bike Ceramic?
For the uninitiated, Gtechniq is a Northamptonshire-based company founded in Hong Kong in 2001 by quantum physicist Dr Drew Gill. It has been creating paint protection and cleaning products for cars and boats ever since, but in 2021 the company branched out into cycling, and the star of its range is Bike Ceramic.
Bike Ceramic is a scientifically formulated coating that bonds to the bike frame’s surface, forming a layer around the fragile and exposed paintwork to stop mud, dirt and grime from sticking to the surface.
Bike Ceramic is a premium product at £55, but as it’s a dirt repellent, what muck that does stick to the bike is incredibly easy to remove, meaning it saves on both cleaning and maintenance. So if you’re forking out on a high-end bike like a Pinarello Dogma, it’s probably something you’d want to invest in anyway, right?
What’s in it for Pinarello?
‘We offer probably the most colours of any bicycle brand,’ says Richard Hemington, managing director of Pinarello UK. ‘Primarily there are eight to ten colours, but our real claim is our MyWay product, where customers can select from a huge palette of decals, colours and graphics. It gives a Dogma customer something that is unique to them.
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