ELLE GREEN LIST 2024
WELCOME TO THE INAUGURAL ELLE GREEN LIST: A DEFINITIVE GUIDE TO THE BRANDS, PEOPLE, COLLECTIVES AND INNOVATORS WHO ARE PUTTING SUSTAINABILITY BACK AT THE TOP OF FASHION’S AGENDA
SITTINGS EDITOR CRYSTALLE COX
TINA AND PIARVÉ WETSHI: AGREENCULTURE
Sisters Tina and Piarvé Wetshi are proof that, sometimes, working with your family is a great idea. The duo are co-founders of Colèchi, a research agency working to promote sustainable developments in fashion. Last year, they launched the first issue of AGreenCulture, a stylish and rigorously researched journal spotlighting the relationship between fashion and farming.
TORI TSUI
Born in New Zealand, raised in Hong Kong and based in Bristol, the activist has sailed across the Atlantic with the think tank Sail to attend COP25 (Stella McCartney, who declared Tsui an ‘Agent of Change’, sponsored her) and written a book: It’s Not Just You. She co-founded the Bad Activist Collective and is outspoken about the intersection of mental health and the climate crisis.
CHOPOVA LOWENA
As exemplified by their signature carabiner-clip kilts, Emma Chopova and Laura Lowena’s work occupies a singular space that is part punk, part romantic and part kitsch. Using folkloric Bulgarian textiles and deadstock fabrics, the duo also employ traditional craft techniques at their south-London studio.
STELLA McCARTNEY
Not one to rest on her laurels, the designer is always striving to do more. The venue for her SS24 show? Stella’s Sustainable Marketplace, a Parisian marché lined with stalls belonging to some of her favourite eco-conscious collaborators. The collection was made using 95% responsible materials, including innovations like crochet Kelsun, Keel Labs’s seaweed-based yarn, and Uppeal, a vegan, cruelty-free alternative to leather, made from apple waste.
PRIYA AHLUWALIA
Working with recycled and natural fabrics has earned Priya Ahluwalia accolades (the Queen Elizabeth II Award for British Design, and a Leader of Change prize for ‘Environment’ at the British Fashion Awards) and high-profile collaborations (including with fellow eco-minded brands Ganni and Mulberry). She has also partnered with Microsoft to create EU Digital Product Passports for her designs.
AJA BARBER
Author, consultant and ELLE contributing editor Aja Barber proves there is space to call out injustices and inequalities in the fashion world while still appreciating and enjoying style. Her book, Consumed: The Need for Collective Change; Colonialism, Climate
