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New-gen ingredients are working harder than ever and,
Confused about retinoids? They are a family of ingredients derived from vitamin A. Retinoic acid, the most potent, prescription-only form, is at the top of the family tree, with ingredients like retin
I’M SCRUPULOUS WHEN it comes to skincare – ...
As the seasons change, here’s how to switch up your skincare
Are night creams more than just moisturiser? Why don’t we use retinol in the day? What does skin get up to while we sleep? Read on for Prima ’s guide to overnight complexion care
From shade ranges to hair texture knowledge, the beauty industry has come so far with inclusivity. But when it comes to skincare, there’s a worrying – and dangerous – loophole…
Dermatologists love retinoids – they speed up cell turnover so skin looks brighter and smoother, and improve the appearance of wrinkles. Retinoids can cause irritation, so if you’ve never used them be