He mastered the art of creating desirable cars at Jaguar Land Rover. Now Massimo Frascella’s making Audi design great again

AT DIOR’S PARIS ATELIER, THE DESIGNER SPEAKS HIS MIND

Rufus Bird on catching the eye of a buyer in the social media era

Jony Ive once spent three weeks in northern Japan working with craftspeople in an area renowned for its metal working. He was fixated on titanium at the time, and its peculiarly challenging properties

SWATCH’S CREATIVE DIRECTOR ON INDIVIDUALITY, HAVING A DIG AT TRUMP, AND WHY TECHNOLOGY STILL NEEDS A HUMAN HAND

The top tier. The big league. The ultimate prize. But what on Earth makes Audi think it can possibly win in the most competitive form of motorsport?