On trend

18 min read

How an insurgent Swiss running-shoe manufacturer took on the sportswear megabrands �

This article is from...

Esquire - UK Magazine

SUMMER 2025

GIVE YOURSELF THE EDGE

Can stepping into hyperreality enhance your running experience? David Smyth plugs in to find out

SIX OF THE BEST

This month’s hottest things to do, buy and try

F resh from the Tokyo Marathon, Paula Radcliffe ...

SUMMER 2025

GIVE YOURSELF THE EDGE

Can stepping into hyperreality enhance your running experience? David Smyth plugs in to find out

SIX OF THE BEST

This month’s hottest things to do, buy and try

F resh from the Tokyo Marathon, Paula Radcliffe ...