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Inside the most polarising luxury rebrand in recent memory
By Will
The concept car didn’t deserve the ire, but Jaguar ...
There was a misconception – and I think they unwittingly or not contributed to it – that Jaguar’s bosses weren’t interested in its past. The messaging was all new new new; the design chief’s line was
As you may have seen from p4 of this issue, Jaguar is not short of ambition when it comes to the engineering of its upcoming electric GT. This doesn’t seem to be unusual for JLR. Every time I go on a
Have Jaguars recently become cooler? A brand that was described by its own chief creative officer as having “no equity whatsoever” in the middle of 2023 now feels to me like it has quite a lot of the
IT’S always fascinating to get a glimpse behind the curtain of a brand-new car, especially when it’s something totally bespoke – and in the case of the Jaguar GT, one of the most anticipated and contr
The strange tale of Gerry McGovern