Everybody must get swole

Brits abroad are swapping sunbeds and booze-ups for Hyrox comps and ultramarathons, with the global wellness tourism market now primed to surpass the £745bn mark. Has the runner’s high replaced hedonism for good?

Ashley Walters is at the height of his ...

Words by Daniel Davies Photography by Hamish Brown Styling by Abena Ofei

From marathon tourism to Hyrox holidays, the latest trend in long-distance travel isn’t about how far away you go, but how much ground you pound while you’re there. WH ’s Jess O’Donnell reports from a trip where the most valuable currency is metrics and medals, and asks: is this departure from R&R a healthy destination?

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