Simon saunders founder and director, ariel motor company

Compared with any other start-up sports car maker you care to mention, Ariel’s first 25 years of existence have been remarkably wrinkle-free. The company made a profit on its very first production car

Compared with any other start-up sports car maker you care to mention, Ariel’s first 25 years of existence have been remarkably wrinkle-free. The company made a profit on its very first production car

What have I done? I have just spent about six times that which I’ve yet previously spent on a car, on a vehicle that has twice as many cylinders as I’m used to, will consume about double the amount of

I look at pictures from my school days and the memories of that period instantly come flooding back. Thoughts of secondary school are quite mixed, with just as many negative ones as positive. But my p

Ariel will build a factory close to its current Somerset base as it moves to expand its operations. The new factory will be located to the east of Crewkerne – just off the A303 – on a 43-acre site tha

ALL FOUR ATOMS, back to back, then. It’s rare one gets the chance to do this; I think it’s rare that engineers and marketers even in big car companies get to do this – to take a raft of previous model