FORTUNE Europe
Restoring the aura of ralph lauren
A DECADE AGO, RALPH LAUREN THE COMPANY WAS JEOPARDIZING ITS LUXURY REPUTATION AND WATCHING PROFITS PLUMMET. THE SOLUTION: FINDING THE RIGHT PARTNER FOR RALPH LAUREN, THE MAN. HOW PATRICE LOUVET HELPED AMERICA’S MOST IMPORTANT FASHION COMPANY GET ITS GROOVE BACK.