10 companies riding future 50 trends

The social becomes political TikTok—Gen Z’s most popular social media platform, famed for zany dance routines and crooning pets and helmed by CEO Shou Zi Chew (above)—has long faced a possible U.S. ba

Privacy pioneer In March, Meredith Whittaker, president of encrypted messaging app Signal, learned about the Trump Administration’s Signal-gate scandal from a group chat. Slack-jawed, she read the Atl

Driving change MY FIRST WAYMO IS LOCKED IN A STANDOFF with a human rival. I’ve hailed the driverless cab in a tricky triangular parking lot in Austin, and when it pulls in—a hulking white all-electric

Trend-setting health tech In a stressful period in 2021, Tom Hale was having trouble sleeping. He bought an Oura Ring, the pioneering smart device that tracks stats about sleep and health, and made a

Marketing powerhouse RYAN REYNOLDS IS TRYING TO FOCUS ON our conversation, but all he can think about is the script pulled up on his laptop for a project he has asked me not to share. “I’m obsessive,”

Companies in the news ...and how they were assessed