Bold moves

8 min read

Decathlon doesn’t do shoeboxes or big adverts. Yet the French giant has become t

This article is from...

FORTUNE Europe Magazine

9 April 2025

FORTUNE Europe

L’oréal’s winning formula: mastering the competition to lead the beauty world by adam gale

A DECADE AGO, while L’Oréal stood as the ...

Cyclist

From lille

The Van Rysel name will be easy to spot at the 2025 Tour de France courtesy of French pro team Decathlon-AG2R La Mondiale, led by Austrian climber Felix Gall. Since 2024, Lille-based Van Rysel has sup

World Soccer

French football’s transfer revolution

In the face of a TV rights crisis and a summer of financial uncertainty, Ligue 1 clubs are rethinking the transfer window

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New dawn, long shadows

Esports is stable again, but a new benefactor puts devs, teams and fans in a moral quandary

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Anew balance

From Wales Bonner’s viral Adidas collaboration to Loewe x On, fashion trainers are enjoying a second wind. Robin Givhan charts its evolution

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The kit list

For activewear that works even harder than you do