Here to compete

29 min read

Almost two years since their controversial takeover, Newcastle are going where no Magpie’s flown for 20 years: the Champions League. Ahead of the curve their new owners plotted, they feel they have a man, a plan and the fans to sustain it – plus a sovereign wealth fund

Words Matthew Ketchell Additional reporting Alasdair Mackenzie Andrew Murray Ian Murtagh

Illustration Neil Jamieson

“YEEEESSSS!” screamed Eddie Howe, thrusting a clenched right hand high into the air, on a late May afternoon at Stamford Bridge. A sweaty, sunburnt, occasionally topless Newcastle United away end responded in kind. On the final day of the 2022-23 campaign, Howe was punching a full stop to a remarkable journey in which the Magpies’ boss and the club’s new owners had transformed them from winless relegation fodder to a League Cup final and fourth in the Premier League.

Howe & Co had unlocked the door to the Champions League in just 18 months. He had spent most of that time straight-batting tough questions about the club’s investment from Saudi Arabia, staying balanced through the highs and lows. As he walked across the pitch to applaud the supporters after the full-time whistle at Chelsea, he exploded for just a moment, the emotion at the achievement briefly visible.

The first stage of the Magpies’ journey was complete, but there’s more to come. This is the inside story of Newcastle post-takeover metamorphosis under Howe, and how the club’s owners intend to sustain that success.

VOLCANIC ERUPTION

Newcastle are a club well acquainted with nadirs. One of the most pronounced and recent came at a moist Molineux in October 2021. Two blasts of Wolves’ Eurodance goal music sandwiched a rare Jeff Hendrick strike for the Magpies, as ‘We want Brucey out’ chants greeted another lacklustre defeat.

Such displeasure at manager Steve Bruce had been an audible staple for the majority of a miserable start to a seven-game-old league campaign. No wins, three draws, four defeats, 16 goals conceded. It was match number 999 in the dugout for Bruce and he was in a real emergency situation. His side sat second bottom of the table, having also battled relegation the previous season, before a late rally secured a 12th-placed finish.

Federico Fernandez was Newcastle’s captain at Molineux – somewhat bizarrely, he emerged for the second half wearing Javier Manquillo’s shirt instead of his own. It encapsulated the club’s dysfunction. “It was tough because the previous year we were in the same situation,” the Argentine explains to FourFourTwo now. “The group knew the situation and how to come out of

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