Why equipment names are becoming more forgettable

TopGear is standing on a New York rooftop, flanked by one of those typically NYC water towers. Except that we’re actually in a disused power station in northern Germany, repurposed as a studio space i

THE COOPER S WAS A SOGGY effort and this isn’t any better. You can forgive a hot hatch appalling ride but when it’s on top of a transmission that’s hard to gel with, an uninspiring soundtrack and impr

I can’t say I’ve often thought about how a board game is marketed to me. Of course, it must work - my cupboard stacked full of titles certainly suggests that someone was able to hit me with their well

Classic emails, letters, tweets, posts & threads

Marketing powerhouse RYAN REYNOLDS IS TRYING TO FOCUS ON our conversation, but all he can think about is the script pulled up on his laptop for a project he has asked me not to share. “I’m obsessive,”

Each year, we see new designs and technology ...