A S ELLE CELEBRATES ITS 40TH BIRTHDAY, WE SPOTLIGHT 40 TRAILBLAZING ARTISTS, BRANDS, BUSINESSES AND ENTREPRENEURS REWRITING THE BEAUTY RULEBOOK AND FORGING A POSITIVE PATH FOR THE FUTURE

WHETHER SHE’S CRAFTING CULTURE-DEFINING MOMENTS ON THE RUNWAY OR SPEARHEADING INNOVATIVE BRANDS, DAME PAT McGRATH’S MASTERY KNOWS NO BOUNDS. NOW, WITH A NEW ROLE AT THE HELM OF LOUIS VUITTON’S FIRST BEAUTY VENTURE, SHE GIVES KENYA HUNT A GLIMPSE INTO HER CAPTIVATING UNIVERSE

CREATORS, CREATORS, INNOVATORS & VANGUARDS

Laura London, 41, lives in north London and is a professional magician. I saw magic for the first time when I was eight and was instantly obsessed. After that, I spent all my pocket money on tricks. I

As a teenager my life was pretty tumultuous. At 16, I had fallen madly in love with a boy my parents deeply disapproved of, and it was a real tussle for freedom and control. I’d started being naughty

Mary Portas at ‘Harvey Nicks’