How do i swap country comfort for city chic?

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Ask Melanie

Our style director, Melanie R

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Good Housekeeping - UK Magazine

Our fashion director Avril Mair makes light work of your wardrobe quandaries

Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…

How to wear autumn/winter’s standout styles, from sharp tailoring to furry textures

THE CHANGING OF THE SEASONS CALLS FOR A DENIM DO-OVER. REFRESH YOUR LOOK WITH A NEW SILHOUETTE OR GO ALL OUT WITH A HEAD-TO-TOE TAKE

Our five favourite summer icons will transition seamlessly into your winter wardrobe with some clever styling updates

Tailored coats, fluid skirts, luxe knits and trousers that speak volumes – these 10 new-season trends are here for the long haul

Our fashion director Avril Mair makes light work of your wardrobe quandaries

Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…

How to wear autumn/winter’s standout styles, from sharp tailoring to furry textures

THE CHANGING OF THE SEASONS CALLS FOR A DENIM DO-OVER. REFRESH YOUR LOOK WITH A NEW SILHOUETTE OR GO ALL OUT WITH A HEAD-TO-TOE TAKE

Our five favourite summer icons will transition seamlessly into your winter wardrobe with some clever styling updates

Tailored coats, fluid skirts, luxe knits and trousers that speak volumes – these 10 new-season trends are here for the long haul