10 HOT STORIES
SOMETIMES AN OUTFIT needs a certain je nai sais quois to take it up a notch. And while it would usually be hard to pinpoint what exactly that effortless yet impactful addition should be, A-listers have managed to reach a consensus. The answer is simpler than a designer handbag or the latest cult sneakers. All that’s required is a pair of hoop earrings.
It’s hard to find a celebrity who doesn’t use the hoop earring theory, which is why it’s filtering down to retailers. Of Net-APorter’s 470 pairs of earrings, more than 100 are hoops. And from small-screen royalty (Maya Jama) to actual royalty (the Princess of Wales), there’s one brand that crops up again and again when you take a closer look: Missoma.
New York It girls are repeat-wearers (Gigi Hadid and EmRata) while, across the pond, Sienna Miller has several pairs that she styles with everything from polished tailoring to her signature cowboy boots – and eagle-eyed fans are usually quick to take note. When Hailey Bieber wore the brand’s chunky ridge hoop earrings, which are part of its best-selling range with influencer Lucy Williams, it saw sales increase by 276% versus the previous week.
Bieber’s other favourite pair are from Saint Laurent, but when it comes to hoop earrings, there are as many affordable options as there are aspirational. The Princess of Wales swears by Spells Of Love, whose twisted
