The subtle art of not giving a f*** : how i got there in the end

2 min read

POLLY VERNON

THE INTERNET HAS found a new way to irritate me: with those Instagram In/Out lists, pseudo hastily thrown together* on the Notes app (for added fake authenticity); those influencer-generated barometers of cool, of cultural imperatives and spiritual ambitions for 2024, intended to be superior to plain ol’ new year resolutions because… Dunno. They just are.

They include stuff like: IN: that interesting, not-obviously-but-actually-super-hot actor from the niche movie, which: OHMYGOD you haven’t seen it yet? OHMYGOD you must! OUT: that boringly-clearly-hot Hollywood dude you still think is It (but isn’t, he’s done a Marvel).

Interspersed with intellectual pretension: IN: vinyl.

OUT: downloading that one hit, calling yourself ‘a fan’.

And emotional enlightenment: IN: not caring what other people think. OUT: pick-me attitude.

Ah, but wait! About that last In. I threw it away like it doesn’t matter – but it does! Not caring what other people think is the freest, truest, most comfortable way to be – but blimey, it’s hard to pull off.

The desire for it is not new. It’s more pertinent now, of course, when social media insists our every moment be captioned and filtered into a bid to win the admiration of anyone. But I first heard of it pre-socials, in my early twenties, when a friend who’d just hit 30 (so old!) explained she didn’t care what other people thought any more. This astounded me. I could not conceive of not caring what others thought. Had no clue it was an option. I cared so much! Cared what they thought about: how I dressed, what I knew, said, my exam results, my skin, my accent, my everything.

When I reached 30 myself (so old!), I remember thinking: ‘I knew she was lying!’ because I still cared. If I no longer cared what people thought about my exam

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