Anatomy of a viral trend

AS ELLE CELEBRATES ITS 40TH ANNIVERSARY, WE ASK: WHAT WILL THE INDUSTRY LOOK LIKE IN 40 YEARS’ TIME? WE SPOTLIGHT THE WOMEN WHO WILL HAVE A HAND IN SHAPING ITS NEXT ERA

Move over Labubu, this is the new status symbol, says Rachael Martin

From Wales Bonner’s viral Adidas collaboration to Loewe x On, fashion trainers are enjoying a second wind. Robin Givhan charts its evolution

1 All Hours Glow Foundation, £42, YSL ...

Believe us when we say, we are so excited about the new season of the BBC One TV show Great British Sewing Bee! Join us for news, gossip and the chance to share your makes with like-minded people in o

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