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THE BOB IS BACK, people! OK, truth be told, it never went away, but, judging by the A-list’s new cuts, there’s a new mood in jaw-skimming hair – a bobolution if you will.
Last week, Gigi Hadid debuted a shorter new ’do to herald in spring; note her bob’s flicky ends. Meanwhile, the Oscars red carpet was a masterclass in voluminous bobs. Zendaya, Sydney Sweeney and Florence Pugh all sported styles that favoured height over length. Think Joan Collins in Dynasty. Just less Elnett.
Sleek and meek this is not. The Boardroom Bob is a rebuttal of the neat, tidy, super-smooth cuts that have dominated the red carpet and our social media feed (thanks, Hailey) in recent years. A clear signal that the clean girl aesthetic is officially over and that the new(ish) era of the mob wife is showing no signs of waning.
‘There’s a rich, almost blow-dry roundness,’ says Luke Hersheson, hairdresser, bob connoisseur and purveyor of the OG haircut portmanteau, the ‘pob’ (posh bob, do keep up) when he fashioned Victoria Beckham’s signature lengths into a collarbone-grazing long bob in the noughties. ‘It’s slightly graduated and layered at the very ends.’ It’s these longer layers that give you the finishing flick currently favoured by Gigi and co.
Riffing off the old-money bob that gained popularity last year, the Boardroom Bob looks expensive. Hell, it looks like you’ve just stepped out of the salon fresh from your thrice-weekly blow-dry, ready for a meeting with your C-suite. But herein lies the secret. The BB requires minimal effort for m
