10 HOT STORIES
LOVE BRAND
A British B Corp-certified brand on a big mission, this is one for the boys. Swimwear and stylish separates for sundowners are on offer, with a clear ‘Trunks for Trunks’ drive to raise awareness and funds for endangered elephants and habitats.
CAPE COVE
Cape Cove is known for its wild swimming changing coat, but also delivers brilliant jumpers, knitwear and dresses. With the brand’s female founders all previously holding roles at big name retailers, the collections are carefully sourced and fairly priced. On track to receive B Corp status, Cape Cove is built on community, with a clear commitment to donating to charities (including Surfers Against Sewage).
IF WORLD EARTH DAY on 22 April hasn’t made it into your 2024 calendar, you’re not alone. While it has been celebrated since 1970, we are at a juncture whereby many (unfairly) decry it to be a gimmick. The educational theme this year is Planet vs Plastics, calling for widespread awareness of the health risks associated with plastic, the phasing out of all single-use plastics, an urgent push for a UN treaty on plastic pollution and, finally, a demand for an end to fast fashion.
Whether you choose to celebrate Earth Day, buying from fashion brands that operate and produce products from a sustainable start-point is an important step. For the good they do at relatively affordable prices, these names are ones to have on your radar – on Earth Day and every day.
THE JACKSONS
This brand is all about jute, a plant-based fibre that requires little water and few pesticides or fertilisation to grow. Founder Louise Jackson makes regular visits to Bangladesh, working directly with the women weaving the bags, ensuring that all in the supply chain are valued.
ETNODIM
