Generation style

AS ELLE CELEBRATES ITS 40TH ANNIVERSARY, WE ASK: WHAT WILL THE INDUSTRY LOOK LIKE IN 40 YEARS’ TIME? WE SPOTLIGHT THE WOMEN WHO WILL HAVE A HAND IN SHAPING ITS NEXT ERA

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo

It’s not just the British high street that offers excellent style. We’ve searched further afield – these brands can now be snapped up here, too

SEPTEMBER 2025

HOUSE OF THE MONTH

This year, the two iconic brands celebrate monumental anniversaries – ELLE UK at 40, Chanel at 100. Naomi Pike charts their history…