New brands to know now

Your need-to-know fashion news

It’s not just the British high street that offers excellent style. We’ve searched further afield – these brands can now be snapped up here, too

Your favourite high street brand might even be better than ever

AS ELLE CELEBRATES ITS 40TH ANNIVERSARY, WE ASK: WHAT WILL THE INDUSTRY LOOK LIKE IN 40 YEARS’ TIME? WE SPOTLIGHT THE WOMEN WHO WILL HAVE A HAND IN SHAPING ITS NEXT ERA

A CURATION OF THE BEST DESIGN AND HOME IDEAS

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo