A tradition of invention

IN 2001, ROBERT Keeley, a top-flight engineer out of Oklahoma City, founded Keeley Electronics. His goal was — and still is — simple, and he explains it like so: “If a player can become more expressiv

Mike Zaite explains how a background in electronics and a front-row seat to the British Invasion of the 1960s led to the formation of Dr Z Amplification – and why the sonics always lead the schematics

Seven decades ago, Yamaha Motor were born. Here’s how it all came about, how they’ve grown and all the highlights since...

Nearly 40 years on from the Custom Shop’s inception, its creations are more ambitious than ever. Find out how the team walks the tightrope between ‘canon’ and ‘cannot’, and where its guitars are heading next

Electro-Harmonix releases its most ambitious reverb pedal to date – and it goes way beyond ’verb to offer myriad sound-sculpting opportunities

Fender’s Custom Shop had a precarious start in the mid-1980s, but the story of its formative years is full of big ideas, some bizarre instruments, and a queue of famous guitarists