My life , my style

AS ELLE CELEBRATES ITS 40TH ANNIVERSARY, WE ASK: WHAT WILL THE INDUSTRY LOOK LIKE IN 40 YEARS’ TIME? WE SPOTLIGHT THE WOMEN WHO WILL HAVE A HAND IN SHAPING ITS NEXT ERA

There’s a new energy on the high street, and it’s cultivated by a crop of smart, stylish women prompting us to take a fresh look at the brands we think we know. Here, they reveal the secrets to their success, and where they get their own style inspo

OVER THE LAST 40 YEARS, ELLE HAS CELEBRATED CREATIVITY OF ALL KINDS. HERE, A RANGE OF TODAY’S LEADING ARTISTS, WRITERS, PHOTOGRAPHERS AND DIRECTORS SHARE THE RITUALS, ROUTINES AND REALITIES BEHIND THEIR GREATEST WORKS, FROM MIND-BLOWING EXCEL SHEETS TO THE MAGIC OF THE DARK ROOM

SMART DESIGN MOVES AND BUCKETS OF SUNSHINE COLOURS ENSURE SIRI AYERS’ SEASIDE FLAT IS A LIGHT, BRIGHT AND FUNCTIONAL RETREAT

Louise Pennington is a personal stylist based in Leeds. She specialises in providing personal styling for real women, but boasts an impressive global and celebrity client list. She tells us about fashion faux pas, her favourite trend and why you should always dress up

Craft lies at the heart of Jeanne de Kroon’s life and work. It’s evident in her company, Zazi, an ethical clothing brand which sees her collaborate with women’s collectives around the world to create