Holly’s plot to steal brand beckham’s crown

3 min read

news

Watch out, Posh! The TV star has big ambitions

Her last year at This Morning was plagued by drama, betrayal and heartbreak, following her “queue-gate” scandal, the dramatic departure of Philip Schofield, and her own horrifying alleged kidnap or deal.

But last week, Holly Willough by appeared to drop a massive hint that she was ready for a completely fresh start when the once-golden girl of daytime TV ended her five-year deal with high-street brand Marks and Spencer –amove that appears to prove she is ready to ditch her “good girl” image forever.

And along with the news that Holly has just signed up the PR company responsible for Brand Beckham, asource now reveals this is just the start of Holly’s global takeover. “Holly sees the next couple of years as the perfect time to work on herself and her brand, and move away from her ‘Queen of Daytime TV’ image. Instead, she’ll work on becoming awell-respected lifestyle guru and businesswoman in the vein of Victoria Beckham,” we’re told.

“She feels this is really the time to break away from her old life and all the issues she faced. She wants to start a fresh and show everyone she’s no push over.”

While we saw Holly, 43, return to mainstream TV to host ITV’s Dancing On Ice in January, the mum of three has also been beavering away at projects off-screen –most notably her lifestyle brand Wylde Moon, which she launched in September 2021. Now, by waving goodbye to her M&S deal, the source says Holly, whose business empire is said to be worth an impressive £12million, can go full steam ahead and make fashion and beauty part of her own brand. We’re told, “Leaving M&S was a big decision for her as she has loved working with them, but she felt it was too restrictive and her commitments with M&S stopped her from branching out with Wylde Moon. But now there is no conflict of interest, and she’s determined to turn the brand into a worldwide multi-million pound company.”

Posh and Becks are Holly’s inspiration
On her way to world domination?

Following Holly’s recent image overhaul, which has seen her ditch her trademark florals (she hasn’t worn them on TV since last October) for a sleeker, sexier look, it was reported that Holly had been heavily influenced by Gwyneth Paltrow and her multi-billion dollar brand Goop. But the source reveals that, instead of going in the direction of a candle with an, er unique scent, Holly’s inspiration comes from closer to home in the form of Spice Girl-turned-designer Victoria Beckham.

Our insider says, “Everyone says Holly has been inspired by Gwyneth and Goop. But while she has alot of respect for her, Holly is more influenced by Victoria, and what she has achieved with Brand Beckham and her own fashion label over the years. That’s who Holly wants to emulate. She sees alot of similarit

This article is from...

Related Articles

Related Articles