Wear whatever the f you want

Three readers asked Prima if we could give them a fashion and beauty pick-me-up. So we called in the experts to work their magic…

AS ELLE CELEBRATES ITS 40TH ANNIVERSARY, WE ASK: WHAT WILL THE INDUSTRY LOOK LIKE IN 40 YEARS’ TIME? WE SPOTLIGHT THE WOMEN WHO WILL HAVE A HAND IN SHAPING ITS NEXT ERA

Linda Peterson, 71 Tell us about your ...

Louise Pennington is a personal stylist based in Leeds. She specialises in providing personal styling for real women, but boasts an impressive global and celebrity client list. She tells us about fashion faux pas, her favourite trend and why you should always dress up

SEPTEMBER 2025

Looking stylish has never been so easy